Reason For Selection Of Nike Brand Samples †MyAssignmenthelp.com

Question: Discuss about the Reason For Selection Of Nike Brand. Answer: I have chosen Nike, a global brand in manufacturing sports shoe for company selection. The four reasons for it are as follows: The first reason for selection is the unique brand personality of the company. It is global leader in making performance apparel and shoes and the company has great appeal among worlds leading athletes. Considering the huge target market that Nike has covered, it would be interesting to study the strategies they took to build their brand. The evidence by Aaker, (2015) suggests that brand personality like Nike can enhance brand loyalty and brand-customer relationship. Another positive business attributes of Nike is that it has also focused on innovation and development of their products. The evidence by Childs Jin, (2018) suggest that instead of basking on the glory of their high rated products, they have focused a lot on research and development to constantly evolve and provide innovative product range to consumers. Product quality and innovation is the main reason for Nike to dominate the sportswear market. The third reason for selecting Nike is the success of the company in its marketing activities. It has a distinctive brand image and advertising slogans that attracts target audience and the marketing strategy is also centered around brand image (Childs Jin, 2018). Hence, studying Nikes marketing mix would be interesting to learn about ways to promote product in market. The company is going to dominate the sportswear range for a long time because it has gone international and started stores in China and Latin America. Establishing stores in untapped market after analyzing demand for athletic apparel is likely to provide great business opportunities to the company (Childs Jin, 2018). The study by Childs Jin, (2018) is the evidence that clearly presents the innovative journey and evolution of Nike as a global leader in athletic wear. Reference: Aaker, D. (2015). Brand personalities are like snowflakes.Marketing News,49, available at: https://www.ama.org/publications/MarketingNews/Pages/brand-personalities-are-like-snowflakes.aspx?utm_content=bufferbdd17utm_medium=socialutm_source=plus.google.comutm_campaign=buffer Childs, M., Jin, B. (2018). Nike: An Innovation Journey. InProduct Innovation in the Global Fashion Industry(pp. 79-111). Palgrave Pivot, New York