Easy Jet's strategy in action-Strategic management undergaraduate Essay

Easy Jet's strategy in action-Strategic management undergaraduate - Essay Example These companies then ran almost scraped ships, and so on. On the other hand, EasyJet applies an efficient, cost-effective strategy that spreads in all racks of its management operations, that is, from boardroom to cockpit. Though being a large-scale airline operator that manages busy routes with modern aircraft, EasyJet is still low-cost company that has boomed in the market in a very short time. For the customers the EasyJet offers a safe, friendly airline that is, all the more, efficient for very low fare prices. With the growth of the company’s assets (its moving from a private venture to a public company, for example), has alerted other brands in the airline industry and a very intense air of competition is what can be seen soaring the European airline industry. As such other such giants as the British Airways and Ryanair are coming up with more solid strategies as well that give EasyJet a hard time as the â€Å"British Airways implementation of a low-cost strategy on its European network has put easyjet under pressure from a "full-service" airline on one side and Ryanair, the "no-service" airline, on the other† (proquest.umi.com). As such it is a challenge for the EasyJet to be in the market with the similar nature of being a low-cost no frills airline that is growing by the day and also on the constantly upward-moving curve of high profits, monopoly of its own modern kind, goodwill among the customer for safe and secure airline service, and most of all of being a low-cost, high-quality operator in Europe and elsewhere. In this regard, we can see that EasyJet is coming heavy as the company merger with GO airline is a milestone and it was analysed that â€Å"EasyJet/Go would become a bigger player overnight through its merger† (myphlip.pearsoncmg.com). Thus, in the following part of the paper, it seems wise to look