Reason For Selection Of Nike Brand Samples †MyAssignmenthelp.com

Question: Discuss about the Reason For Selection Of Nike Brand. Answer: I have chosen Nike, a global brand in manufacturing sports shoe for company selection. The four reasons for it are as follows: The first reason for selection is the unique brand personality of the company. It is global leader in making performance apparel and shoes and the company has great appeal among worlds leading athletes. Considering the huge target market that Nike has covered, it would be interesting to study the strategies they took to build their brand. The evidence by Aaker, (2015) suggests that brand personality like Nike can enhance brand loyalty and brand-customer relationship. Another positive business attributes of Nike is that it has also focused on innovation and development of their products. The evidence by Childs Jin, (2018) suggest that instead of basking on the glory of their high rated products, they have focused a lot on research and development to constantly evolve and provide innovative product range to consumers. Product quality and innovation is the main reason for Nike to dominate the sportswear market. The third reason for selecting Nike is the success of the company in its marketing activities. It has a distinctive brand image and advertising slogans that attracts target audience and the marketing strategy is also centered around brand image (Childs Jin, 2018). Hence, studying Nikes marketing mix would be interesting to learn about ways to promote product in market. The company is going to dominate the sportswear range for a long time because it has gone international and started stores in China and Latin America. Establishing stores in untapped market after analyzing demand for athletic apparel is likely to provide great business opportunities to the company (Childs Jin, 2018). The study by Childs Jin, (2018) is the evidence that clearly presents the innovative journey and evolution of Nike as a global leader in athletic wear. Reference: Aaker, D. (2015). Brand personalities are like snowflakes.Marketing News,49, available at: https://www.ama.org/publications/MarketingNews/Pages/brand-personalities-are-like-snowflakes.aspx?utm_content=bufferbdd17utm_medium=socialutm_source=plus.google.comutm_campaign=buffer Childs, M., Jin, B. (2018). Nike: An Innovation Journey. InProduct Innovation in the Global Fashion Industry(pp. 79-111). Palgrave Pivot, New York

The Interaction in Cultures and Civilizations

Introduction The globalization and decentralization of territories resulted in interactions between different societies in the world. Some of the major interactions recorded in history include the first and the second world wars, the cold war, the colonization of countries and the fight for independence among others.Advertising We will write a custom essay sample on The Consequences of Interaction in Cultures and Civilizations specifically for you for only $16.05 $11/page Learn More These interactions are often characterized by exchanges in cultures and civilizations among the parties that interact. This paper seeks to discuss some of the exchanges that took place during some interactions. The paper will look at the consequences of these interactions. The conquest of Aztecs Aztecs were natives of the current Mexico. With its capital in Tenochtitlan, the Aztec was a well established empire that had conquered territories. The interaction between the Aztec and the Spaniards began as a missionary activity by the Spaniards to convert the Aztecs into Christianity. The Christian mission however did not bear much fruit due to language barrier. The Spaniards would shout to the Aztecs in the name of preaching, inconsiderate of the fact that the Aztecs never understood the Spanish language. Failure to repent on their knees led to the murder or slavery of the Aztecs (Tangen 1). The turn of events however started with the arrival of Hernando Cortes who established a Spanish colony in Mexico. Cortes challenged the Aztec empire in the year 1519 and seized the Aztec leader, Montezuma (Library 1). The Aztecs revolted against Cortes and defeated Cortes and his troops, an event that led to loss of many lives and valuable commodities following the collapse of a bridge as the rivals passed. Cortes however survived the incident, reorganized a troop and attacked Aztec again. He conquered the territory this time round and â€Å"destroyed the city† before building another one at the very same location (Tangen 1). The effects of the war included the loss of sovereignty of the Aztecs as the second attack by Cortes led to the defeat of the natives. The first war also led to loss of lives of both Aztecs and Spaniards as pass Way Bridge collapsed with people on it. The collapse of the bridge also caused loss of treasure of the Aztecs. The arrival of the Spaniards also brought with it diseases to the natives. The diseases like â€Å"small pox and measles† which were introduced by the arrival of the Spaniards killed about seventy five percent of the Aztecs. The war also led to the destruction of the Aztec city. The natives however acquired new species of domestic animals like â€Å"horse, sheep, cattle and pig†. The Spaniards also brought sugar together with consumable crops which they introduced to the natives. The Spaniards on the other hand acquired the territory (Tangen 1).Advertising Looking for essay on histo ry? Let's see if we can help you! Get your first paper with 15% OFF Learn More Missionaries (Religion) Missionary work is another aspect of the world history that left its effects felt by the receiving societies. Most of the areas visited by early missionaries still feel the impacts of the activities and the initiatives of the missionaries. Oregon country is one of the societies that experienced missionary work that started in the early periods of the nineteenth century. The missionary work was then followed by a range of immigration into the land. One of the impacts of the missionaries in Oregon was the successful establishment of white settlement in the territory. It is recorded that though the missionaries failed in their core duty of converting the natives, they managed the task of settlement. The long term effect of the settlement would be the loss of land by the natives to the settlers. Another impact of the mission was the establishment of schools in the Indian Terri tory. As was the custom of the missionary establishments, schools were built to help the natives learn how to read and write as well as to entice them into the faith (History 1). Another effect of the Oregon mission was the transmission of diseases from the visitors to the natives. The diseases had an adverse effect on the Indians and claimed a lot of lives. It is recorded that in the first year of the first established mission school, fifty percent of the registered students died of the infections and the rest fled, probably after falling ill or after being scared by the infections. A large number of the natives in the area died of the diseases brought by the visitors. The failed mission to convert the Indians led to the call for traders and farmers to come to Oregon to help in spearheading the work of the missionaries. The group came and was further followed by a massive immigration into Oregon. Another impact of the missionary work was the later establishment of a formal governme nt and towns in the country. After the missioners’ call for back up, the vast immigration followed and later led to the establishment governance. It was also the missionary work that led to the colonization of Oregon. In seeking protection for the American settlers, the lead missionary whose name was Lee changed from being a missioner to colonizing the land (History 1). Conclusion Exchange between cultures and civilization occurs when different societies come into contact. The societies more often interact in one way or another and a number of things are acquired by the different societies. The interactions always have impacts on either or both of the parties. The case of the interaction between the Spaniards and the Aztecs saw both negative and positive effects on both parties. The Oregon mission also benefited the missionaries in acquiring land for their people but also established schools that later benefited the natives.Advertising We will write a custom essay sample on The Consequences of Interaction in Cultures and Civilizations specifically for you for only $16.05 $11/page Learn More Works Cited History. Jason Lee’s Mission to Oregon. Historic Oregon City, n.d. Web. https://historicoregoncity.org/ Library. Aztecs: Conquest. Library Think Quest, n.d. Web. Tangen, Turid. The conquest of the Aztecs. Web Chron, 1997. Web. http://www.thenagain.info/WebChron/Americas/Cortes.CP.html This essay on The Consequences of Interaction in Cultures and Civilizations was written and submitted by user Kylie Trujillo to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Middlefield Hospital Essay Example

Middlefield Hospital Essay Middlefield Hospital is a 450 bed tertiary care facility in a major urban area in the Northeast. The hospital is an integrated health system that provides the fill array of inpatient and outpatient services. The Hospital has a reputation for quality care in the area. Problem: The Hospital’s turnover rate exceeds 20% and there are over 100 nursing vacancies. Factors that may contribute to the turnover is that a new hospital has recently opened in our market area that has produced competition for Middlefield, employee morale has deteriorated over the past 12 months, and Essex University is considering eliminating its nursing degree program because of the difficulty recruiting quality instructors. Strategy: In order for Middlefield to strive and serve our patients with quality care and motivate our staff to stay employed with us long-term, we must change our operational strategy. First and foremost, we must invest in our employees. We have to offer our employees incentives and motivate them to stay and grow within our organization. Next, we must improve our community relations and form an alliance with Essex University to ensure the pipeline of new recruits continues to come through our doors for careers in nursing and other healthcare fields. And last but not least, we need to develop a triad of care, provide our patients with the best possible care at an affordable price. Recommendation: We will write a custom essay sample on Middlefield Hospital specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Middlefield Hospital specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Middlefield Hospital specifically for you FOR ONLY $16.38 $13.9/page Hire Writer As the new Chief Executive Officer (CEO) of Middlefield Hospital, I have the following suggestions that I hope will improve our organization and better accommodate our patients’ needs and employee satisfaction. (1) Invest in technology and equipment that will make the experience more productive and cost effective. (2) Expand our services to include preventive counseling and education. (3) Possibly become a teaching hospital for new nurses, doctors, and allied personnel, while providing quality affordable care for our patients. (4) Provide opportunities for our staff to teach at Essex University (5) Reduce the 20% turnover rate and reduce the nursing vacancy rate by offering recruiting incentives and retention bonuses, and continuing education. Middlefield Hospital is in an urban area where patients should have access to the best quality healthcare possible. Middlefield needs to offer their patients a triad of care, which includes access, cost and quality of care. There are many factors why a patient may not be able to access care, such as lack of health insurance or financial resources, therefore Middlefield needs to ensure the population that we are affordable and the patient will receive the best possible care regardless of their financial situation. Cost refers to the total expenditures related directly and indirectly to the provision of healthcare. It is imperative that the hospital manages these costs as effectively and efficiently as possible so that these costs do not reflect to our patients and their care. Quality of care can be conceptualized by two measures, process and outcome. Process measures look at the specific components of providing care and assesses whether these concepts are effective in achieving the desired outcomes, i. e. , did the patient receive the appropriate care for the diagnosis in the ER? Outcome measures evaluate the end result of care and assess whether treatment has produced the desired outcomes, i. e. , did the patient have a heart attack after entering the emergency room or was the heart attack avoided? This leads me to Preventative and Curative Approach to healthcare. The Curative approach refers to a system of care that is based upon treating illness or alleviating symptoms. People fall sick unexpectedly; they can be fine one moment and have the flu the next moment. In a situation like this the curative approach to health is appropriate. However, the Preventative approach, which is preventing illness rather than curing it, is more productive. The hospital can save a lot of money if they do not have to run extensive tests and procedures for diabetes and heart disease and other diseases that could have been stabilized if the patient used proper care. An effective strategy would be to offer classes on diet and exercise and other preventive measures such as smoking cessation programs just to name a few. Employee motivation-Recruiting Qualified health care professionals employed by Middlefield hospital should teach classes at Essex College and the clinical internship should be conducted at Middlefield hospital. That way Middlefield will know that new recruits will already know the proper procedure and will be qualified to work at the hospital upon graduation. This solution will benefit both parties because Middlefield can look forward to qualified new recruits and Essex has qualified teachers with real life experience for their healthcare programs. Employee Motivation- Retention Ways that Middlefield Hospital can motivate employees is to offer intrinsic and extrinsic rewards and offer them an opportunity to climb the corporate ladder. Extrinsic rewards are mostly financial and tangible, such as, wages, raises, bonuses, and benefits. Employees need to feel assured that they are offered a competitive salary and they will be able to take care of their obligations. Although extrinsic rewards a short term remedy to the problem it is still important and needs to be addressed. Intrinsic rewards on the other hand are more effective for employee retention and include: * Sense of meaningfulness, a sense of purpose * Sense of choice- use your judgment and feel responsible * Sense of competence- qualified * Progress- feeling of accomplishing something. An employee can offer intrinsic rewards by promoting the employee to a higher position where they are in charge of a department or project and acknowledging their accomplishments by offering incentives, such as extrinsic rewards. An employee is more likely to stay with a company long-term if they feel appreciated and have a sense of meaningfulness. Our employees are our most valuable asset and we have to make them â€Å"feel at home. † Middlefield Hospital should encourage our employees to climb the corporate ladder. Middlefield should offer continuing education and promotions within the company to motivate our employees to stay. Many people chose to look for work elsewhere or go back to school to change their careers because they are not making enough money and/or they are bored. At Middlefield Hospital, we encourage all of our employees to always strive for more, no matter what their position might be. Education and/or finances should not deter any of our employees from going to the next level. Let’s say for example, Maria was hired to work in environmental and clean the hospital earning $9. 50 /hr, if Maria chooses she should be able to take a course which is provided by the hospital so that she can earn her certified nurse’s assistant license (CNA), making $12. 50/hr. Maria doesn’t have to stop there; she can continue taking advantage of the classes and opportunities offered by Middlefield until she becomes a Registered nurse (RN) making $30/hr. Middlefield should offer their employees endless possibilities. Conclusion There are endless possibilities for Middlefield hospital to offer the best quality care for their patients and motivation for their employees. If the techniques suggested are applied, Middlefield hospital would see a vast improvement in their operation and employee retention.

Hstory of Rp Msic essays

Hstory of Rp Msic essays Course Section: The History of Rap Music Specific purpose: To inform my audience on the history of rap music. Thesis: Hip Hop has become like WWF Wrestling. Central idea: I want my audience to know and understand the roots of rap music I. Hip Hop has become like WWF Wrestling. There are few artists who can hold an audience's attention for more than one hit record. There are even fewer who have the ability in this day and age to release an album that can be listened to and enjoyed in it's entirety. It's a small miracle in the year 2002 that an artist has a catalogue of music that can be looked upon as a complete body of work. II. Rap music wasnt even considered a category at the Grammys until the late 80s. It is surprising to me because rap is a form of music and it took so long to be recognized in mainstream. A. Its not a mystery, its history, and heres how it goes. 1. Two years ago, a friend of mine, asked me to say some MC rhymes and since then Run DMC has never looked back. The rap superstars have done it all and then some ever since they took the U.S. music scene by storm with Its Like That and Sucker MCs in the early 80s. 2. These guys weren't the first rap group to exist, but as Frank Owen said in New York Newsday, ``they were the first rap group that really mattered''. Guys like Grandmaster Flash did a bit of the ground work, but Run DMC were almost solely responsible for bringing rap music to the masses to enjoy the popularity that it does today. B. Some of the Run DMCs history-making achievements which changed the face of rap and popular music 1. Joseph Simmons (Run), Darryl McDaniels (DMC) and Jason Mizell (Jam Master Jay) all grew up in Hollis, Queens, and have been friends since childhood, entering college together in 1982. Run's older brother Russell, who was already an established manager in the rap world, too on the band and managed them thro...

Multiple Correlation and Regression Essay Example | Topics and Well Written Essays - 500 words

Multiple Correlation and Regression - Essay Example There are two variables in research: the independent and the dependent variables. If a change is one variable does not cause a subsequent change in the other, then the first is an independent variable. In the event that one causes a change in the other then the former is a dependent variable (Creswell, 2003). In this study the independent variable was psychological problems while the dependent variable was normal development. Measuring variables is very important so that it can be understood how the different variables affect each other. There are complex methods that may be used in measuring methods but all these depend on the research design adopted (Kothari, 2006). In this study, the variables were put into categories where they were measured against each other. For example the children were put into categories that match the various variables that were being surveyed. Depending on the criteria of selection each student was either categorized as falling in a family experiencing domestic violence or not. Experimental designs have true scientific designs that require the presence of a hypothesis, two groups: the control group and the treatment group and a larger sample size in order to avoid accidental differences from affecting the study. A quasi experiment on the other hand is not a true experiment and may involve some of the above factors but not at all times (Goddard & Melville, 2007). The study was not a true experiment and thus followed the quasi experimental design. The research instruments that were used in the study included surveys. These were conducted by selecting an appropriate sample size that was representative of the whole population. Appropriate methods of sampling were used and this increased the validity of the study as it was representative of the whole population. The survey instruments were reliable because they were designed in such a way that errors were minimized and

International Management Essay Example | Topics and Well Written Essays - 1000 words

International Management - Essay Example The firm needs to be restructured to keep up with its international growth and a plan needs to be developed to change the organization to fit its new multinational status. Tossavainen (2005, pg. 1) claims that, "the utilization of an enterprise resource planning system in an multinational enterprise can be explained by the following elements: 1) organizational awareness, 2) imperfect autonomy, 3) change orientation, 4) transformation triggers, 5) Enterprise Resource Planning system impact, and 6) successful performance. The implementing organization defines ERP, it must reflect the MNE strategies and management. Therefore, new organizational capabilities are required for the implementing organization to achieve the promised benefits associated with the ERP." In order to implement effective solutions, careful organization and planning must be followed. A model needs to be developed that can be followed carefully. An ERP must be enabled for long-term use. In order to accomplish this, one way is to implement it through "initial implementation, enhancements, deployment rollouts, support of the use, and upgrades" (Tossavainen, 2005, pg. 1). It is also suggested that organizational mechanisms are updated. Multinational enterprises are fascinating to research due to their state of constant change. The information systems that are used in multinational enterprises make it difficult for uniformity across the board since the branches of the organization are located in many different locations. Fortunately, new information systems are now being developed that solve this problem, such as enterprise resource planning systems. They are designed to "integrate operational data with logistics business processes" (Tossavainen, 2005, pg. 1). Thanks to enterprise resource planning solutions, businesses can now operate comfortably on a global scale. What the Literature Says About the Subject Research is being prompted in this area due to the increasing complexity of multinational enterprise management. It is also being prompted because much enterprise resource planning research that is already in existence is ambiguous in nature and there is much failure in implementation of the systems. According to Tossavainen (2005, pg. 1), "A new permanent organization structure that integrates business and information technology (IT) domains is needed to accomplish variety of tasks related to the ERP system." How a Firm Gains a Status of Multinational Corporation According to Tossavainen (2005, pg. 1), "An MNE has several units across separate geographical locations with different degrees of freedom in their activities. Hence, an MNE is geographically, time-wise and environmentally (both externally and internally) diverse." Part II Introduction This scenario introduces the case of a company that sells underwear for men and women. The manager has decided to invest into a firm in Romania that will produce the product for the company. As such, he is sending a manager for the subsidiary, an accountant, and an engineer for the Romanian firm. A Plan for Organizational Change in a Multinational Enterprise The basic outline for the organizational plan change in this

Phylum Porifera Essay Example for Free

Phylum Porifera Essay Which phyla lack organs? What type of symmetry do they have? Phylum Porifera which lacks any symmetry (asymmetry) and phylum Cnidaria which has radial symmetry. List all of the phyla that show cephalization. Phylum Annelida, Phylum Mollusca, Phylum Arthropoda, Phylum Platyhelminthes, Phylum Nematoda, and Phylum Chordata. Do all organisms on the table have 3 germ layers (endoderm, ectoderm, and mesoderm)? If not, which Phyla have fewer than three germ layers? Not all the organisms have three germ layers. The organisms with less than three germ layers belong to Phylum Porifera which has no true germ layers and phylum Cnidaria which has two germ layers (diploblastic). One phylum has more species than all the others. State the name of this phylum and provide several different examples of species found in this phylum. Phylum Arthropoda. Examples of species in this phylum include Brazilopelma colloratvillosum, Dermacentor variabilis, Limulus polyphemus, Colossendeis megalonyx, Branchinecta gigas, Pyromaia tuberculata, Asterocheres echinicola, Narceus americanus, Scaphiostreptus parilis, and Musca domestica. According to chapter 24, fish do not all have the same skeletal structure. Describe the differences among fish from the most primitive to more advanced types. Fishes greatly differ in their anatomical features especially their skeletal structures. The most primitive group of fishes based on skeletal structure is known as class Agnatha and the fishes in this class are referred to as â€Å"the jawless fishes†.   These have a cartilaginous internal skeleton which means that they have no true bones (Layman, 2003). They also lack true teeth, true jaws, and true vertebrae (Layman, 2003). The other group of fish is referred to as the cartilaginous fishes and they belong to a class of fishes known as Chondrichthyes. Their skeleton is made up of cartilage. Unlike the jawless fishes, fishes in this group have jaws and true teeth which are bony as is seen with sharks (Layman, 2003). The final group of fish is known as the bony fishes and fishes in this group belong to a class known as Osteichthyes. These fish are very advanced and unlike the other two groups, fishes in this group have a skeletal structure that is made of true bones meaning that their skeletal structure is mineralized (Layman, 2003). They have a bony jaw, bony teeth, and bony vertebrae (Layman, 2003). Describe the three types of mammals based on how their young develop? One group of mammals is referred to as placental mammals. The young ones of mammals under this group develop for long inside their mothers. This prolonged development is facilitated by the presence of an allantoic placenta (Go Pets America, 2010). This placenta allows close contact between the vascular systems of both the mother and the growing embryos and this ensures that the embryos are adequately and continually nourished (Go Pets America, 2010). The placenta also allows for removal of waste products from the womb. In addition, the embryos are protected inside their mothers. For example the body temperatures of the mothers are usually constant and this protects the developing young ones from the harsh surroundings. These conditions provide a conducive environment which allows for development of the young ones to a very high degree. The other group of mammals is known as marsupial. The young ones of mammals under this category develop in the womb just like in placental mammals but their period of development is short. The reason for the short development period is due to presence of a yolk placenta whose ability to nourish the fetus is limited (Vaughan Ryan, 2010). After birth, the undeveloped young ones continue their development inside their mothers’ pouches where they cling to the mothers’ nipples with their mouths (Vaughan Ryan, 2010). The young ones get fed on milk through the nipples. The final group of mammals is referred to as monotremes. Mammals in this group reproduce by laying eggs. With these mammals, two eggs are laid each time and the young ones grow inside the eggs for a short while before they are hatched (Vaughan Ryan, 2010). Inside the eggs, the young ones are nourished by use of egg yolk. The hatched young ones are always very immature at birth and they continue to develop by feeding on milk from their mothers. But unlike the other groups of mammals, these mammals lack teats and milk oozes from the mothers’ abdomens and the young ones feed by licking the oozing milk (Vaughan Ryan, 2010).